Transforming
growth ideas into revenue engines
AB Consul partners with startups, growth stage entities and sole proprietors to move from product-market fit to global scale
The Personnel
Direct access to the founders.
We don't delegate to account managers. You partner directly with the architects responsible for your growth and scaling engine.
Strategy & Growth Architecture
Andrew Letting
Strategy & Growth Architecture
Andrew Letting
Systems & Infrastructure Ops
Brian Letting
Brian Letting
I specialize in the architectural integrity and operational leverage of the stack. My mission is to eliminate 'technical drag'—transforming complex code into high-performance assets that scale without linear cost increases.
Systems & Infrastructure Ops
Brian Letting
Strategic Dissonance
The difference between writing code and engineering equity.
The Industry Standard
Feature-First Delivery
Typical agencies build exactly what is in the ticket—even if those features create bottlenecks that kill your long-term vision and scale.
Siloed Engineering
Consultants who focus on their internal fragmented views with zero visibility into how performance latency affects your customer acquisition cost (CAC) and bottom line.
The AB CONSUL MODEL
Outcome-Architected
We don't propose mundane solutions; we build Revenue Engines. Every growth and technical decision is filtered through the lens of EBITDA and unit economics.
Unified Operations
We bridge the gap between your P&L and your operations tech stack. By integrating with your historical data, we eliminate day to day waste while optimizing growth funnels.
Our Methodology
We align architecture with the P&L.
We remove the technical and operational friction that prevents institutional scaling. Our framework treats your data as a high-yield financial instrument.
Phase 01: Fragile Systems
Risk Mitigation & Audit
We audit the technical and operational hurdles acting as a silent tax on your growth. We identify systemic bottlenecks that threaten terminal value during peak market cycles.
Phase 02: Modular Asset Migration
Architecture Liquidation
Engineering for leverage. We strip legacy bloat and re-architect the stack for velocity, ensuring your infrastructure is an asset that yields a measurable ROI.
Phase 03: Scalable Revenue Engine
Economic Attribution
Total synchronization. Every architectural event is mapped to a P&L outcome, providing total clarity on CAC, LTV, and the marginal cost of growth.
The Ideal Partnership
Post-Revenue Complexity
You have achieved product-market fit, but your current technical velocity is now the primary bottleneck. We excel when debt is actively throttling your ability to capture top-line revenue.
Asset-First Mindset
You view your infrastructure as a capital asset to be optimized for exit or institutional scale. You are looking for a partner to engineer 10x resilience, not just a vendor to clear a backlog.
Institutional Verification
Verify Strategic Results.
See the documented impact of the AB CONSUL methodology across portfolios scaling from $5M to $50M ARR.
Browse Case Studies